Tag Archive: media

This is a video of sexism that has happened in 2012.

By ads…NO!

By the news.

By the the officials of our country.

By the senators/congress/leaders.

By the news.

By the media!

The sexism and attack on women and women’s bodies this year was appalling!

This is a call to action to stop this nonsense!


It’s an old education adage: add more than just your speaking and you get learning.

This is to show educators that they need to add more into their educational repertoire than just their voice.

It goes something like this:

Speak and you will get 20% learning.

Add music to your speaking and you will increase learning to 40%. This is why the Mozart effect is so popular with young kids. When you add music to their learning, they learn in leaps and bounds. In fact, when you add music to babies and teens learning they can absorb information 10 times faster. (Imagine what the music that is going into their ears are doing to them. Especially when you have teenagers with their ear buds in their ears 75-85% of the time.)

Add flickering lights to your music and your speaking and you will get 60-80% learning.

Use film to teach and you as an educator will get 75% learning, but it will also imprint itself onto the subconscious.

It has been shown that when you bypass the conscious with flickering lights and music, you can learn so much better.  but what about when the educator/teacher is the one teaching?

This is the 2nd part of our series: Film Media

In part 1 we spoke about print media and how the picture and the written word influenced our world, now we talk about the film industry.

Again, this blog is no stranger to the problems and ills of the film and commercial industry:

Don’t let anyone tell you how to look

Making a woman an object

Enough with the blood and bruises

Odd media shift

Portrayal of women in disney

Remember however, that film media has become a babysitter to our children. Wait…before you get your feathers ruffled….

Disney has a 24 hour TV channel – It’s statistics state that at least 10 persons between the age of 13-18 are watching the channel at any given minute.

When the TV and movie executives want to know what to promote and put out, they ask the ages of 16-25.

There are over 50 channels (low number) in any cable line up directly geared to children and these channels run 24/7.

Disney, Pixar, and Dreamworks puts out at least 3 movies per year and markets these 3 movies 95% of the year on their TV channels and on all channels that have a younger viewing population.

Now in order to put down the stigma of babysitting through TV, we now have parents at home with the TV on, so there is some sort of accountability. We also have parental controls, but it’s been shown they are used only 2% of the time in most TV viewing households. Also, most of the shows have a lesson, a moral, and a suggested educational theme to them.

However, even the shows that are geared to kids are still upholding the societal gender roles and depictions of girls and women. These are also part of the lessons, morals, and suggested educational theme. How to be a boy, how to be a girl. However, it’s a lot more behind the scenes and you really have to look for it.  This is because they are teaching to your subconscious, not your conscious mind.

When we look at popular female roles in the film media we see women who are awaiting men’s approval, rescue, and companionship. We also see the women as skinny, fair-skinned, and have long flowing hair. Their goals are to increase their wealth, their status, their male companion choice, and their marriage options.  Not only that, these women are incomplete without a partner (a man) and have trouble doing things without guidance (mostly from men). When a woman treks out on her own catastrophe, violence, destruction, and fear dominate her way till a male figure (can be an animal character) arrives to help and save the day.

These depictions and characterizations teach girls how they are seen and “suppose to act” in the society they are growing up in. It is possible that the creators did not intend these teachings, but they ARE there…and they are actively teaching our young ladies who they are.

The way women are viewed in film and commercials immediately depict how men deal with women, how society deals with women, and the results are always corrosive to gender equality.

Recently, USC did a study looking at the inequality of women to men in film. Here are the finding from the study.  If you’re interested in the full findings, please visit this site

32.8% of the 4,342 speaking characters were female and 67.2% were male.

– This hasn’t changed in the last 10 years. Yes, before the last 10 years, the numbers were vastly different. Men’;s speaking roles were close to 80-90%.

“This reveals an industry formula for gender that may be outside of people’s conscious awareness.”USC Annenberg associate professor Stacy L. Smith.

It’s not just the ratio of female to male characters that continues to be imbalanced but the manner in which they’re depicted, according to Smith.

The USC study determined that women were still far more likely than men to wear sexy clothing in movies, such as swimwear and unbuttoned shirts (25.8% women versus 4.7% men), to expose skin (23% women versus 7.4% men) and to be described by another character as attractive (10.9% women versus 2.5% men).

Revealing clothing and partial nudity was just as prevalent among 13- to 20-year-old female characters as it was among those 21 to 29, suggesting that females are sexualized on-screen at young ages,Smith said.

Researchers found that the sex of the storytellers had a significant effect on what appeared on-screen. In movies directed by women, 47.7% of the characters were female; in movies directed by men, fewer than a third of the characters were female. When one or more of the screenwriters was female, 40% of characters were female; when all the screenwriters were male, 29.8% of the characters were female.

So what we see in films is a sexualization and objectification of women.   We are also seeing that men are supposed to be  speaking or spoken to, whereas women are supposed to be seen with very little clothing on and speaking very little. Even with this very big push on gender equality and women power we seem to be seeing on the screens and the internet, this study shows we are still seeing women as sex objects and body parts rather than as intelligent people to be taken seriously.

When TV, Film, are used to entertain the general populace in this way it becomes a didactic (teaching) few hours in male and female socialization. Males see how women are supposed to be seen and treated, and how much they should be speaking and doing things. This also shows men how women should dress, look, and generally be seen. This also shows women how they are expected to act, speak, and dress. Every minute spent watching TV and film with these teachings in them, will increase how a person sees themselves, their society, the people around them, and where they fit in this world.

When TV, commercials, and film depict women as sexualized objects and body parts and not intelligent speaking women, it sets the stage for viewing women as merely things and as a gender that is below men. When this happens, abuse and marginalization are expected to be seen.

Sadly, this is exactly what is being seen in our society. We are seeing abuse and marginalization towards the female gender on a daily basis.




You’re flipping through your favorite magazine, newspaper, or just general rag that happens to be around. You’re focusing on 1-2 things per page, and if you asked most people they wouldn’t know half of what they saw while they were flipping the pages. You noticed a phone number here, a dress someone was wearing there, an interesting 100 word article that you skimmed, but nothing truly significant…and you put the mag down and (if you’re like most of us, like the majority of the people int he world) you’ll pick up another one and do something very similar.

What you don’t realize is that though you thought you were just flipping, your mind has allowed you to think that through the use of many many filters.  If you consciously knew everything you saw, you’d go into brain overload.

SCARY PART – Your brain is imprinted with every single thing that crosses your eyes. It’s imprinted ont he main central control unit, or the CPU of your brain, the part of your brain that is in complete control of your thinking, your emotions, and how you live your life – your subconscious.

So in your 10 minutes of flipping, your brain was imprinted with every picture you saw.

Now, a lot of research has been done (by marketing and advertising agencies…this is no coincidence) as to what will catch your eye, what colors will entice and shock you, and what images and shapes will cause your eye to imprint onto your subconscious.  The breadth of research is phenomenal…and it’s where a lot of our optical illusions come from. So everything that crosses your eyes’ path, is immediately imprinted on your main central influence section of your brain.

To begin this series we’ll start with Print media consumption.

So what are we looking at on a daily basis…here’s a group of print ads:

This blog has spoken about the problems of print media for years:

Images create our reality

Can you believe these pictures?

Iron Girl?

Woman not girl

No sexism in these mags


Go here for more of these kinds of ads.


These are a very very very small example of ads that are seen throughout the fashion magazine, glamour magazines, and women magazine industries. Ads depicting women in brutal, abusive, object-like ways are churned out by the millions.

Most magazines are on average 60% advertising. Many of the fashion magazines ramp it up to 80-90% advertising if you add the captions that tell you the price and make of the things the models are wearing.

So let’s quickly do the numbers and see how far-reaching these images can be – Each magazine has about 800,000 subscribers (this is a very low number). There are 7 ads in each of our hypothetical magazines (the pictures above), that means these images were imprinted on 800,000 people. in a year, these people have each been imprinted with 84 images….that means 800,000 people have been accustomed and trained that images of violence against women are merely advertising and entertainment.

Now add this 800,000 to 10 different magazines for a total of 8,000,000 people! That is a country. That is a large cross-section of our Untied States. The sad part is that this is a low number.


With what we know of brain imprinting we know that these images were imprinted on the subconscious and then created into a thought and opinion. A woman will see this as a representative of herself and her self-worth. A man will see this as a Representative of women in general and is actively learning how to treat “her” through these images. When we see 1 million images a day and 1/2 of them depict violence against women and gender inequality – we have a very heavy imprinting on our brain to think 1 view and idea of women.

When we put all of the ads together we see only 1 thing:

Woman are to be treated in violent ways.

Women are happy to be treated in violent ways….creating the idea of accepted sexual assault. This website explains this idea wonderfully.

Men are superior to women.

When 1 gender is seen to be superior to another gender, the superior gender will react in violence towards that lesser gender. This has been seen in racism, ageism, and sexism!

Add another aspect to this: Remember what I said above: “A woman will see this as a representative of herself and her self-worth.” Not only are men seeing that women should be treated with violence and that they as men are superior, but women are being taught they deserve this violence and they are less than a man. When a group of people are taught to see themselves as less than another group – the downtrodden group accepts the violence that is put on them as deserved and “normal”.

By allowing our brains to consume these images and by allowing these images to exist, we are promoting and imprinting on our brains – inequality towards women and violence towards women.

opt 4 writing letters to every advertising agency and magazine to end this violent campaign against women.

Opt 4 eliminating this kind of consumption from our society.

Opt 4 ending the consumption of disrespectful print media.


I can’t tell you how many meetings, committees, brainstorming sessions, and even television production groups that are coming up with an idea for a PSA (Public service announcement – An awareness commercial) about ending domestic violence or sexual assault or teen dating violence and the first thought people come up with is blood and bruises. Why?

Back in the early 70’s or the late 60’s the first PSA’s and movies came out to get the world aware of domestic violence. . The movie that rocked the society and truly woke up America was The Burning Bed. Suddenly, the hushed discussions all of the wives were having was depicted in front of them in vivid color and on the big screen.  Domestic violence and how to stop it became a national conversation. This movie and the PSA’s that came after it changed the way people saw domestic violence and took it out of the stigma of “a family issue we don’t talk about”.

The subsequent PSA’s were needed to really make people aware that this is a problem and an epidemic. Then multiple national agencies including the center for disease control did study after study after study to show that domestic violence was killing more people than most diseases. (Still over 1.5 million people are abused every year in the United States.)

Now is the time for the solution. We’ve spent the last 30-40 years making people aware that there is a problem…let’s start talking about healthy relationships too!

Let’s make people aware of how non-abusive relationships solve their problems.

Let’s make people put the responsibility on the abuser and not educate the victim.

We have to teach people how to end violence and end anger and end power and control. These are the causes of domestic violence. These are the bacteria. if you will, of the disease. Let’s take care of the causes of the disease and we will eradicate the disease.

Look for a PSA that does this.

Look for anything that does this…..they’re just not that plentiful (if any). Now, don’t get me wrong, there are many great movies out there, and you can get many of them through Media Education Foundation , but what about the mainstream?

I challenge everyone…..create a PSA or video that has no bruises and blood but instead is geared to prevent.

Send it to me, and I’ll be happy to post it on this blog.

Send me a youtube link, and I’d be happy to post it on the blog and advertise your youtube channel.

We live in a time when anyone can do this with their I-phone or webcam, lets start preventing and thereby eradicating this disease, this scourge, this wart on our society!

I’ll be waiting for the videos!

Create a new generation!


I’m too old!

I’m too young!

I’m too tired.

I’m not techno savvy.

I’m computer dumb!

It’s too hard!

All the reasons why we can’t create a new generation of nonviolence and acceptance.

This video asks us to create a new generation. This video should go viral and become a new standard for stop signs everywhere.

Watch the video and start changing the generation!

Watch the video and create a new generation!!

opt4 a new world view.

Opt 4 nonviolence.

Opt 4 acceptance and love.

Opt 4 no more homicides!

Opt4 no more suicides because of bullying, violence, domestic violence!






Teens Talking to Teens

This is a great website based out of Chicago.  Teens share information and opinions  about healthy relationships, the media, and sex.  It’s a great resource to spread to our teens.



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