It’s an old education adage: add more than just your speaking and you get learning.

This is to show educators that they need to add more into their educational repertoire than just their voice.

It goes something like this:

Speak and you will get 20% learning.

Add music to your speaking and you will increase learning to 40%. This is why the Mozart effect is so popular with young kids. When you add music to their learning, they learn in leaps and bounds. In fact, when you add music to babies and teens learning they can absorb information 10 times faster. (Imagine what the music that is going into their ears are doing to them. Especially when you have teenagers with their ear buds in their ears 75-85% of the time.)

Add flickering lights to your music and your speaking and you will get 60-80% learning.

Use film to teach and you as an educator will get 75% learning, but it will also imprint itself onto the subconscious.

It has been shown that when you bypass the conscious with flickering lights and music, you can learn so much better.  but what about when the educator/teacher is the one teaching?

This is the 2nd part of our series: Film Media

In part 1 we spoke about print media and how the picture and the written word influenced our world, now we talk about the film industry.

Again, this blog is no stranger to the problems and ills of the film and commercial industry:

Don’t let anyone tell you how to look

Making a woman an object

Enough with the blood and bruises

Odd media shift

Portrayal of women in disney

Remember however, that film media has become a babysitter to our children. Wait…before you get your feathers ruffled….

Disney has a 24 hour TV channel – It’s statistics state that at least 10 persons between the age of 13-18 are watching the channel at any given minute.

When the TV and movie executives want to know what to promote and put out, they ask the ages of 16-25.

There are over 50 channels (low number) in any cable line up directly geared to children and these channels run 24/7.

Disney, Pixar, and Dreamworks puts out at least 3 movies per year and markets these 3 movies 95% of the year on their TV channels and on all channels that have a younger viewing population.

Now in order to put down the stigma of babysitting through TV, we now have parents at home with the TV on, so there is some sort of accountability. We also have parental controls, but it’s been shown they are used only 2% of the time in most TV viewing households. Also, most of the shows have a lesson, a moral, and a suggested educational theme to them.

However, even the shows that are geared to kids are still upholding the societal gender roles and depictions of girls and women. These are also part of the lessons, morals, and suggested educational theme. How to be a boy, how to be a girl. However, it’s a lot more behind the scenes and you really have to look for it.  This is because they are teaching to your subconscious, not your conscious mind.

When we look at popular female roles in the film media we see women who are awaiting men’s approval, rescue, and companionship. We also see the women as skinny, fair-skinned, and have long flowing hair. Their goals are to increase their wealth, their status, their male companion choice, and their marriage options.  Not only that, these women are incomplete without a partner (a man) and have trouble doing things without guidance (mostly from men). When a woman treks out on her own catastrophe, violence, destruction, and fear dominate her way till a male figure (can be an animal character) arrives to help and save the day.

These depictions and characterizations teach girls how they are seen and “suppose to act” in the society they are growing up in. It is possible that the creators did not intend these teachings, but they ARE there…and they are actively teaching our young ladies who they are.

The way women are viewed in film and commercials immediately depict how men deal with women, how society deals with women, and the results are always corrosive to gender equality.

Recently, USC did a study looking at the inequality of women to men in film. Here are the finding from the study.  If you’re interested in the full findings, please visit this site

32.8% of the 4,342 speaking characters were female and 67.2% were male.

– This hasn’t changed in the last 10 years. Yes, before the last 10 years, the numbers were vastly different. Men’;s speaking roles were close to 80-90%.

“This reveals an industry formula for gender that may be outside of people’s conscious awareness.”USC Annenberg associate professor Stacy L. Smith.

It’s not just the ratio of female to male characters that continues to be imbalanced but the manner in which they’re depicted, according to Smith.

The USC study determined that women were still far more likely than men to wear sexy clothing in movies, such as swimwear and unbuttoned shirts (25.8% women versus 4.7% men), to expose skin (23% women versus 7.4% men) and to be described by another character as attractive (10.9% women versus 2.5% men).

Revealing clothing and partial nudity was just as prevalent among 13- to 20-year-old female characters as it was among those 21 to 29, suggesting that females are sexualized on-screen at young ages,Smith said.

Researchers found that the sex of the storytellers had a significant effect on what appeared on-screen. In movies directed by women, 47.7% of the characters were female; in movies directed by men, fewer than a third of the characters were female. When one or more of the screenwriters was female, 40% of characters were female; when all the screenwriters were male, 29.8% of the characters were female.

So what we see in films is a sexualization and objectification of women.   We are also seeing that men are supposed to be  speaking or spoken to, whereas women are supposed to be seen with very little clothing on and speaking very little. Even with this very big push on gender equality and women power we seem to be seeing on the screens and the internet, this study shows we are still seeing women as sex objects and body parts rather than as intelligent people to be taken seriously.

When TV, Film, are used to entertain the general populace in this way it becomes a didactic (teaching) few hours in male and female socialization. Males see how women are supposed to be seen and treated, and how much they should be speaking and doing things. This also shows men how women should dress, look, and generally be seen. This also shows women how they are expected to act, speak, and dress. Every minute spent watching TV and film with these teachings in them, will increase how a person sees themselves, their society, the people around them, and where they fit in this world.

When TV, commercials, and film depict women as sexualized objects and body parts and not intelligent speaking women, it sets the stage for viewing women as merely things and as a gender that is below men. When this happens, abuse and marginalization are expected to be seen.

Sadly, this is exactly what is being seen in our society. We are seeing abuse and marginalization towards the female gender on a daily basis.