“A color is just a color” …….this is a direct quote from a man walking through a mall with a pink polo shirt on when I asked why he was wearing pink.

He’s right!

The old adage that pink belongs to girls and blue belongs to boys is centuries old – yet it is still continues.

However, this changes throughout the ages of the children. For babies, it seems to be extremely important. All the hospitals buy little hats and posters to be put on basinets that are pink and blue.  Therefore these infants are already being gendered as soon as they come into this world.

When little boys’ parents go out to buy clothes, there are vibrant reds, blues, and blacks. The words on them are very gender rigid – “little monster”, “little messy”,” here comes trouble”, “daddy’s truck driver.”  The little girls section is a wash of pink and pastels.  The messages on these clothes however are vastly different from the boys – “mommy’s little helper”, “cute as a button”,” sweet pea (Accompanied with a female gender pea)” .   We are setting toddlers and young children into specific roles they HAVE to play; they have to be identified as.  We are setting up the roles in which men and women play all the time. These roles are the ones that create the power/control that cause so much violence to this day.

Then when the kids get older, the young men’s section turns into earth tones – drab green, browns, black, gray – and pictures of sports and skulls(  psychologists have always said that these colors are colors of anti-happiness, depression, and anger. Then they are partnered with slogans and pictures that reinforce these emotions) . The older boys get the less opportunity for color and creativity they have. But the young ladies have all the colors of the rainbow to choose from and every slogan they could possibly want.  However, most of women’s clothes are full of bright airy colors and scenes of nature and animals (depictions that have been shown time and time again to promote happiness, excitement, and a connection with your fellow human beings).

Looking at this gender crunch – Is it any wonder that boys and girls, men and ladies act as they do?

We must opt 4 a color being just a color. We must opt 4 boys/men being able to wear whatever colors they want. We must opt 4 ending gender biased clothing.

Will it change the violence in the world?  I don’t know….want to try it out and see?